It’s all well and good to say that you want more exposure, or that you want more customers, but you want to define your goals a little more narrowly than that. How can you tell that your marketing strategy is working if you don’t know, exactly, what success is in the first place?
Some examples of poorly defined goals :
– I want to rank number one in Google.
– I want a bigger email list.
– I want more awareness of my product launch.
These are no good. They have no workable timeline, they lack specificity and actionable steps, and worst of all, there’s no way to track or measure them.
Now that you understand the bare bones of your marketing strategy, let’s figure out what success means to you.
To get over this pitfall, we always advocate creating SMART marketing goals. In other words, goals are that are specific, measurable, actionable, relevant, and timely.
By having SMART goals in place you can make sure that your marketing goals align directly with your business goals. They’re easy to follow and something that your whole team can get behind and, most importantly, instead of relying on your gut you now have definitive metrics you can use to track the success of your marketing strategy.
This means creating marketing goals that look more like this:
– I want to grow my mailing list to 50,000 subscribers by the end of the year.
– I want to create rank number one for the keyword “entrepreneur” by 2018.
– I want to track and measure the number of downloads and sales I receive from a series of downloadable ebooks over a period of three months.
By creating goals like these, you’ll be able to work toward something and make sure that your marketing strategy is kept focused and on the right track at all times. It’ll also give you a clearer idea of whether or not your tactics are working and if you possibly need to change or adjust your strategy over time.
Ready To Build and Execute Your Marketing Plan?
There you have it, your whole process to building your own killer marketing strategy.
Building a solid marketing strategy is essential if you want your business to succeed. No matter how great your product or service is, if no one knows about it in the first place, you’re not making any sales. Customers don’t just magically turn up out of nowhere, you have to earn the right for their attention.
This might take you anywhere between one afternoon, to a whole month of doing nothing but constantly developing your strategy. But rest assured, once it’s done you’ll know exactly which direction to move forward and how to get there.